The Rubicon Project announced the acquisition of
Others Online today. Welcome to the team guys! It's nice to finally be able to talk about my new coworkers.
Official announcement
With today’s acquisition of Others Online, Rubicon Project aims to provide its publisher customers a way to find the best data on audience segments from among all those data providers. Others Online, which apparently started out several years ago as a social network play, offers several audience data-related services—in particular an “affinity scoring” service that determines how strongly a person is interested in particular brands, products or topics.
-- Businessweek
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